Maxwell House Coffee Publicity

THe Johnsons, always working on a shoe-string budget, often went so far as to enlist the local populations in achieving product placements. Here Meru Tigania porters at Lake Paradise assist Osa with an advertisement for Maxwell House coffee. Coca Cola, Willys Knight autos, Coleman Outdoor Equipment, Shell Oil, Eveready Batteries, Bisquick, Fab detergent, Colgate toothpaste, and many more companies donated supplies and equipment that would be promoted in the Johnsons' next feature film. While in the field Martin and Osa wrote letters of endorsement as to how the product worked in the bush or jungle. Upon returning to the States they would mention specific items when interviewed by the press for newspapers and for radio spots.

Maxwell House Coffee Publicity